The Importance of Social Media Push this Holiday Season

Keeping your patrons in the loop about what they can expect from your restaurant this holiday season is more important than ever as your restaurant operation rapidly shifts to a focus on an online experience.

Social media promotion is a free marketing tool to help you drive more online orders and increase Holiday gift card sales this season. If you haven't integrated your Facebook and Twitter accounts already Click here for step-by-step directions on how to effectively integrate Facebook and Twitter on the dashboard to encourage quick and simple content creation.

Once you've integrated your social accounts, continue reading the article to learn how to create your first post to drive more online orders and holiday gift card promotion.


Creating Your First Post: Promote Holiday Items & Gift Card Sales

Content is key when promoting specials and offerings on social media. Get started posting about specials from your holiday menu and encourage gift card sales this holiday season

Share an Item From Your Holiday Menu

  • In the New Post Portal, under Menu Item (Optional) Search & Select a Menu Item from your Seasonal Menu offerings.

  • Once the menu item is selected a link is automatically included in the post to drive traffic to your website:

  • In the Message box, Include social messaging to promote Holiday Specials from your menu

Optional: Copy and Paste a link to your restaurant's Online Ordering platform in the Link (Optional) text box to add the direct link on your post

Pro Tip! Click on the 😀 icon to add emojis to your social posts!

Schedule the Post to send out at a future time and date or Select Publish Now to post immediately:

Promote your Gift Cards

This holiday season promote ways that your community can purchase gift cards for the Holidays online to drive more gift card orders

Skips the Menu Item dropdown for this post. We will not include a menu item in this post.

  • In the Message box, Include social messaging to promote how your community can purchase gift cards from your restaurant

  • Under Photo (optional) Click + Add Photo

You can add a photo from your Photo Library or add New photos to your Photo Library here

Pro Tip! Pexels and Unsplash are 2 awesome resources for you to download free stock photography online to use in your social posts or on your website 📷

  • Schedule the Post to send out at a future time and date or Select Publish Now to post immediately, as shown above.

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