Using offer codes is one of the most effective ways to attract new customers while also cultivating your customer following! Consider these benefits to offering coupon codes in online ordering:


  1. Who doesn’t love to buy something on sale? Discounts can serve as a way to reengage your guests who have not ordered from your recently as well as attract new customers who might try you because they have a discount!

  2. Online offers direct your guests back to your website increasing your ability to market other dishes as well as increasing your SEO.

  3. Never underestimate the value of customer acquisition! Once someone orders online with your restaurant, they become a follower and you have the opportunity to turn them into a repeat customer! Coupons at the customer acquisition stage can allow you to gather information about guest to keep them up to date on your new dishes, specials and happenings at your restaurant.

  4. Sometimes, certain dishes don’t work well: this could be for a number of reasons, ranging from price to dish visibility. By offering online ordering coupons, redeemable on orders, you will be re-introducing them to your guests and increasing the likelihood of sale.

As you consider using online ordering offer coupons with Popmenu, take a moment to reflect on your current customers and their practices.


  • What audience are you catering to? Office goers, families, mothers, etc.

  • What motivates your ideal customers set? What makes them happy?

  • Where do they hang out on the usual days? What social media platforms do they use the most?

Answers to these questions will help you consider what avenues and communication tools to use to market your discount codes!

Restaurant life is busy and there is not a lot of time to always get creative with coupons! Consider some of these ideas when creating discount codes:


  • "Save $X" rather than "$X off" - people tend to respond more strongly to loss aversion. As humans, we are more drawn to things that helps us avoid pain- FOMO, am I right?

  • Smart Messages - reward your clients for giving you reviews or becoming a follower of your site, by attaching a small offer, like 10% off to your birthday, becoming a follower or thanks or the review smart message!

  • Make the most of the holidays! It doesn't have to be a major holiday for you to feature holiday where people can use a discount code! Consider holidays that may feature an aspect of your restaurant like: National Spaghetti Day (January 4), Tortilla Chip Day (February 24), Dessert Day (October 14) and other holidays where you can feature a discount code only applicable for that day!

  • Have a guest who is upset? Create a single use discount code you provide them to help soothe their frustrations!

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