Smart Messages are Automated

Smart Messages are email marketing messages that go live with your website. These high-performing messages automatically send to followers based on users' engagements with your website.

The Power of Performance

Smart Messages consistently perform higher than the industry average. The key to understanding how well these messages perform is by measuring two email marketing metrics: open-rate and click-through rates.

Open rates tell us how many followers opened the email. When a follower opens an email it's an opportunity to engage with your brand, which is a valuable impression. Click-through rates are defined as how many followers took meaningful action on the email such as clicking a link or placing an online order.

The power behind Smart messages is their impressive open and click-through rates. According to Smart Insights, the restaurant industry average open-rate is 19.77% and the average click-through rate is 1.37%. Popmenu's smart messages consistently perform higher than the industry average, as discussed below.

Say Hello to Your Smart Messages

Welcome Follower | 58.8% opened, 8.6% clicked

The Welcome Follower Smart Message automatically sends when a guests signs up to become a follower on your website.

Happy Birthday | 44.4% opened, 4.0% clicked

The Happy Birthday Smart Message automatically sends to a follower a week before their Birthday if the follower provided their birthday information while signing up.

Loyalty (We Missed You)

The Loyalty Smart Message allows you to send an online offer coupon to a follower if they have not placed an online order in a specific amount of days. The trigger will reset every time a guest places an online order. e.g if a guest places an order, the time frame that qualifies them to receive this smart message will reset.

Loyalty (Order Quantity)

The Loyalty Smart Message allows you to send an online offer coupon to a follower upon every certain number of orders. You can set the threshold for a follower to receive this offer. For example, you could set the trigger resets every time the threshold is met. E.g. if the trigger is 5 orders, then every time the follower places 5 orders, they get a loyalty reward.

Reminder to Try | 25% opened, 4.0% clicked

The Reminder to Try Smart Message automatically sends to any follower who wanted to be sent a reminder to try a item on your menu.

Returning Item | 50.6% opened, 7.3% clicked

The Returning item Smart Message automatically sends to a follower when a item they reviewed or liked returns on the menu after it has been gone from the menu for a week or more.

No Review After Follow | 45.2% opened, 6.2% clicked

The No Review After Follow Smart Message automatically sends to followers who became a follower but did not leave a review to encourage engagement with your brand and website

Love with No Review | 32% opened, 6.6% clicked

The Love with No Review Smart Message automatically sends to a follower who popped a item, became a follower, but have not yet left a review to encourage engagement with your brand and website

Thanks for Review | 59.5% opened, 7.3% clicked

The Thanks for Review Smart Message automatically sends to any follower who left a review on your website.

New Announcement | 19.9% opened, 1.9% clicked

The New Announcement Smart Message automatically sends when you create a New Announcement on your website and check the Send Smart Message Option

Imported Welcome | 20.5% opened, 4.1% clicked

The Imported Welcome Smart Message automatically sends to any imported followers into your database welcoming them as a VIP and showcasing your brand new website. The message also encourages them to leave a review and fill out their profile.

Online Ordering Review | 26.2% opened, 7.9% clicked

The Online Order Review Smart Message automatically sends to any follower who placed an online order and opted into becoming a follower. This message encourages them to leave a review of their online ordering experience.

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