Get Started on Creating your Next Marketing Campaign
Keep your customers engaged with Popmenu's email marketing tool. Our brand new template has drag-and-drop functionality, making it easier than ever to keep your brand in front of your customers
Want to take your email marketing to new heights? Check out Popmenu Boost!
Click Marketing > Email Messages > +New Mass Message
Give your message a catchy Subject
Pro Tip: You can spice up the Subject with Emojis❗Add Text Content to your Message in the Text box section. You can add custom styling including:
Font
Font Size
Font Color
Custom Font Style: Bold, Italic, Underline
Emojis! 😁
Links
Images from your photo library
Code View
Variables!
Variables allow you to add personalization to your messages using coded brackets. Here's how to add them to your messages:
Click on the Insert Variable button:
Select your Variable:
Important Note: Don't alter the content within the brackets. The variable will automatically pull in content to personalize the message.
For Example: "Hi {{ user.firstName }}" will display as "Hi, Amy"
Building out your Template
Click Add Content above or below the standard text box section to build out your email template
Click Add Content to build out your template:
Buttons
Menu Items
Dividers
Featured Item Section
Images
Offers
Text Content
Adding Images to your Template
Click Add Content > Click + Add Photo > Select Image from your Photo Library > Done
Pro Tip: Make sure to add a text description to your image to ensure the message is ADA compliant! Click on the settings icon to add your description:
Sharing Menu in your Template
Show off your delicious items in your email
Click Add Content > Item > Select Item
Add a Button to your Email
Buttons add linkability and interactivity to your email template.
Click Add Content > Button > Edit Button
Select Your Link:
Under custom Link Select your Button link:
Menu Link: Links to your menu Page
Online Ordering Link: links to your online ordering page
Reservation Link: Links to your reservation widget on your website
Custom Link: Create your own link!
Add Offer to your Email
Incentivize your customers with offers and promotions! Add offers right into your message!
Click Add Content > Offer > Click on the Offer drop-down > Select your Offer
Display your Featured Items from Your Menu
Click Add Content > Featured > This section will automatically display the last 2 featured item directly from your menu
Dividers add space between sections on your template:
Here's how to add dividers:
Click Add Content > Divider