Popmenu SEO Overview

Website Structure

Popmenu provides unique page titles and descriptions based on restaurant location, cuisine served, and other information. Each page contains well-organized navigation, headers, footers, content headings and content sections so that critical content can be easily identified by users and search engine crawlers- the most important content for the majority of visitors are the menu, location, and hours. Popmenu prefers to keep the overall site copy concise and ensure these key pages are simple to find, improving bounce rates and search rank as Google prioritizes sites that easy for users to navigate.

As a complement to the static page content, the dynamic nature of Popmenu menus provides an ongoing source of unique content for the site. Each item has its own page with its own description, photos, and an ever-growing supply of user-provided reviews and ratings. This combination enables a dynamic site with a wealth of unique content that match a variety of search keywords, resulting in search ranking for individual item pages in addition to improving the site’s authority overall.

By prioritizing accessibility as a core part of the Popmenu platform, many common SEO pitfalls are avoided by default. The Popmenu editor has numerous checks to ensure all images have alternative text, all buttons and links are clearly labeled, all text is visible and not hidden or out of contrast, etc. These are all scenarios that not only help keep the site accessible to keyboard-only browsing, screen readers, and visually impaired users, but also assist search engine crawlers in navigating the site.

Structured Data

Popmenu provides additional markup specifically designed for crawlers (JSON-LD structured data) to ensure critical information is always interpreted accurately, and display enhanced information on Google search results when possible.

Restaurant Information & Hours- basic business information is included as additional markup, which Google can use to keep the website and Google Maps/Google My Business location links and hours updated, even without using Popmenu's full GMB integration.

Items & Reviews- by providing individual pages for each item combined with additional markup for each item and review, Google can display a preview of the item inline on Google search results, with photo thumbnail and star rating based on average "pops.”

Menus- by providing full structured data markup for each menu, Google can keep menus on Google Maps/Google My Business accurate, even without a full GMB integration.

Events- similarly, by providing individual pages for each event alongside event-specific markup, special events can appear directly in Google search results for customers to easily discover.

Sitemaps

An accurate sitemap is the easiest way for search engines to index website content. Popmenu provides a sitemap of every page, including each unique item page, and submits updates to Google automatically whenever pages or items change via Google Search Console integration.

Active links from other high-ranking sites are a major factor in establishing site authority. Popmenu integrates with Google My Business, Yelp, TripAdvisor, and 70+ other data aggregators to ensure website and menu links stay pointed to the site, boosting link authority and driving additional traffic.

Performance & Security

Websites with fast load times and secure connections always receive preferential treatment. Popmenu provides SSL for all websites, which gives an easy search engine boost as well as peace-of-mind for customers when they see the secure padlock while visiting the site.

Popmenu continuously evaluates website performance from every angle- from our choice of DNS provider to various techniques on the server, to improving the on-page performance or reducing the total page size. The Popmenu team works to make the site experience as slick as possible, all while continuously delivering new features and improving the customer experience.

Automated Testing

While automated testing can never replace live user testing, Popmenu continuously monitors all websites using Google Lighthouse as a first line of defense. Lighthouse is an open-source tool that identifies common issues with site accessibility, SEO, performance, and best practices.

The Popmenu team immediately responds to issues that are flagged after a page is updated, and uses aggregate data on performance and best practices from all Popmenu-hosted websites to improve the platform as a whole.

Resources

Last updated November 4, 2019

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